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USPA Global Partners with Star Sports to Expand Polo Broadcasting in India
USPA Global has announced a significant multi-year broadcasting partnership with India's leading sports network, Star Sports, part of the Disney network family. This collaboration, launched by USPA Global's subsidiary, Global Polo Entertainment, aims to provide comprehensive coverage of polo sport across India and neighboring regions.
The partnership offers Star Sports' vast reach to deliver the U.S. Polo Assn. brand and polo content to millions of households. This aligns with USPA Global's strategy to enhance its market presence in India, where U.S. Polo Assn. already holds a strong position as a leading men's casualwear brand.
The association debuts with the series "Breakaway," showcasing prestigious tournaments and featuring global polo figures. This partnership further embeds U.S. Polo Assn. into India's multi-sport broadcasting landscape, aligning with Star Sports' diverse sports coverage, which includes cricket and Premier League football.
R. H.
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