Valuufy Established to Transform Sustainable Business and Investing

Valuufy, a fintech startup from Doshisha University’s Value Research Center, has launched the ValuuCompass. This new framework aims to revolutionize sustainable business practices and investing by offering a transparent, actionable system for assessing sustainability performance. ValuuCompass consolidates over 1,200 impact measurements from global ESG frameworks into a clear, goal-based model to measure stakeholder impacts and value creation.

The initiative responds to current shortcomings in sustainability reporting, which often emphasize past activities and lack reliable benchmarks. ValuuCompass addresses these issues by providing a holistic and transparent evaluation system.

CEO Kyle Barnes highlighted the risk of “value washing” and stressed the need for a reliable assessment tool. Dr. Philip Sugai noted the backward focus of existing sustainability systems and emphasized the need for forward-looking strategies. CMO Marco Koeder declared the launch as a new standard for sustainable business and investing.

ValuuCompass offers companies an objective standard for measuring real impacts and provides investors with quantifiable metrics for making informed decisions on sustainability risks and opportunities.