Victoria Dockside in Hong Kong Attracts Heavy Crowds with '100% Doraemon & Friends' Exhibition

Victoria Dockside, located in Hong Kong's K11 Art and Cultural District, hosted the global debut of the "100% DORAEMON & FRIENDS" exhibition. Organized by AllRightsReserved in collaboration with Fujiko Pro, the event led to a significant increase in visitors. K11 MUSEA recorded a nearly 40% surge in footfall and set a new single-day attendance record for the year.

Running from July 13 to August 11, the exhibition featured the world's tallest Doraemon inflatable sculpture and over 30 life-sized figures. The event drew over 5 million visitors and bolstered tourist spending by 10%, enhancing Hong Kong's economy and retail vitality.

K11 MUSEA complemented the exhibition with its "Wondrous Summer – 100 Reimagined Childhood Experiences" campaign. This initiative boosted retail and food sales by nearly 30% and included diverse activities such as art workshops, fashion pop-ups, and themed cafes.

The success of K11 MUSEA's "Cultural Commerce" model is pivotal in reinvigorating Hong Kong's tourism and retail sectors. By offering unique experiences and luxury shopping, the district continues to attract global visitors and solidify Hong Kong's status as an international fashion hub.