World Brand Moganshan Conference 2024 Opens in Deqing, China

The 2024 World Brand Moganshan Conference (WBS) commenced on May 10 in Moganshan, Deqing County, Zhejiang Province, aligning with the celebration of the 8th China Brand Day. Over 4,000 global participants including governmental and corporate representatives, media, academic institutions, and industry associations are in attendance to discuss brand development trajectories.

Initiated in 2023 by Xinhua News Agency along with other Chinese organizational partners, WBS serves as an authoritative platform for discussing the evolution and future trends of global brands. This year, the conference operates under the theme "Brands Bring Better Future for the World" and boasts a schedule filled with over 40 primary and several supporting activities, focusing on global and Chinese brand interaction.

Throughout the event, myriad discussions and forums will take place, featuring topics such as global brand strategy in the era of AI, presented by digital transformation strategist Joe Weinman. Additionally, the conference will also see the release of the 2024 China Brand Value Information, establishing an authoritative narrative on global brand rankings.