Xebra Brands Engages Industry Leading CPG Executive to Lead Expansion into Mexico and US

VANCOUVER, BC / ACCESSWIRE / July 17, 2024 / Xebra Brands, a key player in the cannabis industry, has announced the engagement of MPC Co, led by Melise Panetta. Panetta brings over 20 years of experience in the consumer packaged goods sector, having held senior roles at companies like PepsiCo and SC Johnson. Additionally, she has nearly a decade of experience in the cannabis industry, consulting for global brands such as Keef Colas and HighTimes.

Panetta’s expertise spans sales, marketing, and commercial leadership, making her an invaluable asset to Xebra. She will focus on Xebra's expansion into the Mexican cannabis sector and the US, developing strategic relations with major retailers like Costco, GNC, and 7-Eleven.

"We are thrilled to have Ms. Panetta and her team to help grow our Xebra Brands both within Mexico, as well as in North America," stated Rodrigo Gallardo, interim CEO of Xebra Brands.