Zalando to Acquire ABOUT YOU in Strategic E-commerce Expansion

Zalando plans to acquire up to 100% of ABOUT YOU's share capital through a voluntary tender offer. The offer, priced at 6.50 euros per share, signifies a 12% premium over analyst expectations. Major shareholders, including the Otto Group, agreed to sell around 73% of shares to Zalando. ABOUT YOU's management supports the strategic transaction, believing it merges two strong teams with complementary abilities.

The merger will enhance both companies' B2C and B2B offerings. In B2C, a dual-brand strategy will better serve customers. B2B plans include integrating ABOUT YOU's SCAYLE with Zalando's ZEOS to provide a unified platform for European brands. Expected synergies may yield up to 100 million euros annually in EBIT savings.

The transaction aligns with Zalando's ecosystem strategy and could significantly boost revenue and market share in the European fashion sector. The acquisition is expected to close by summer 2025, pending regulatory approvals.