ZEAL Network SE Benefits from Google Ad Policy Update

ZEAL Network SE, rated "Buy" by NuWays AG, stands to gain from Google's recent advertisement policy shift. As of September 25, 2024, Google restricts gambling ads to operators whitelisted by the Gemeinsame Glückspielbehörde der Länder (GGL), aiming to curb illegal lottery activities in Germany.

This policy aligns with Meta's 2014 ad regulations and addresses illicit competition in key advertising channels for ZEAL. The move, while not completely halting illegal operations, may hinder the black market's growth, helping informed consumers discern legal providers.

This change is likely to reduce ZEAL's customer acquisition costs due to less competition in Google’s ad bidding. ZEAL has already achieved new marketing efficiency records and maintains a target price of €54.00.