Zoned, a GameSquare Company, Announces New Project Wins Under New President

Zoned, a full-service marketing agency and a subsidiary of GameSquare Holdings, Inc., has announced new brand partnerships expected to generate over $3 million in revenue. The projects include collaborations with well-known brands like Topgolf and DairyMax, and additional soon-to-be-announced ventures with global sports, media, and entertainment companies. These developments are attributed to the promotion of Carlos Tovar as President and an enhanced go-to-market strategy.

Since his promotion in April 2024, Tovar has revitalized Zoned's approach to attract new global brand partners. The company now offers comprehensive marketing capabilities, including media buying, backed by GameSquare's next-generation media platform. CEO Justin Kenna highlighted Zoned's proven model for engaging hard-to-reach audiences as a key factor in its profitability.

Tovar emphasized Zoned's efforts to optimize its strategy to assist brands in navigating the complex marketing landscape, particularly for youth audiences. The company's robust infrastructure and GameSquare's resources contribute to the enhanced value provided to global partners.