GameSquare and the NFL Partner to Launch New Traveling Creator Series "NFL 4 THE FANS LIVE"

"NFL 4 THE FANS LIVE" is a special edition fan-first, traveling creator roadshow celebrating tentpole moments of the NFL season in front of a live audience

Hosted by creators, each event will welcome guests ranging from NFL talent to mainstream entertainers, internet stars and video gaming content creators

FRISCO, TX / ACCESSWIRE / August 6, 2024 / GameSquare Holdings, Inc. (NASDAQ:GAME), ("GameSquare", or the "Company"), a next generation media company with roots in gaming and creator entertainment, announces a strategic partnership with the National Football League (NFL) to unveil a first-of-its-kind event series, "NFL 4 THE FANS LIVE." The series will blend the excitement of NFL fandom on gameday with interactive gaming and creator-driven content, accessible for an in-person and online audience during the 2024 NFL season.

NFL 4 THE FANS LIVEwill launch with a multi-city series coinciding with key moments of the NFL calendar. Each event will feature live streaming capabilities, allowing fans from around the globe to participate, interact, and engage in the festivities. The new series unlocks multiple levels of opportunity for brand partners to participate.

"We are excited to partner with the NFL to produce NFL 4 THE FANS LIVE and bring together gaming and NFL football cultures around some of the biggest moments of the NFL season," said Justin Kenna, CEO of GameSquare. "Today's announcement demonstrates the NFL's commitment to expand its reach to youth and gaming audiences, communities that share a passion for sports, creator-driven content, and live events. We are thrilled by the opportunity to drive engagement to these communities by leveraging GameSquare's production, amplification, and talent management expertise."

The series will consist of a range of segments to engage the live attendee and fans watching the livestream including friendly competitions between talent in both real-life activities and gaming challenges. In addition, the livestream will be the place for conversation amongst talent with passionate football minds, challenges via the chat for fans to engage, and surprise NFL talent joining the set.

"The NFL believes GameSquare will be instrumental in broadening our engagement with new and existing audiences," said Ed Kiang, vice president of video gaming for the NFL. "We are excited to see what GameSquare has in store as they bring the NFL 4 THE FANS LIVE creator roadshow to life during the 2024 NFL season."

For brands interested in exploring partnership opportunities, reach out to sales@gamesquare.com for more information.

About GameSquare Holdings, Inc.

GameSquare's (NASDAQ: GAME) mission is to revolutionize the way brands and game publishers connect with hard-to-reach Gen Z, Gen Alpha, and Millennial audiences. Our next generation media, entertainment, and technology capabilities drive compelling outcomes for creators and maximize our brand partners' return on investment. Through our purpose-built platform, we provide award winning marketing and creative services, offer leading data and analytics solutions, and amplify awareness through FaZe Clan, one of the most prominent and influential gaming organizations in the world. With one of the largest gaming media networks in North America, as verified by Comscore, we are reshaping the landscape of digital media and immersive entertainment. GameSquare's largest investors are Dallas Cowboys owner Jerry Jones and the Goff family.

To learn more, visit www.gamesquare.com.

Forward-Looking Information

This news release contains "forward-looking information" and "forward-looking statements" (collectively, "forward-looking statements") within the meaning of the applicable securities legislation. All statements, other than statements of historical fact, are forward-looking statements and are based on expectations, estimates and projections as at the date of this news release. Any statement that involves discussions with respect to predictions, expectations, beliefs, plans, projections, objectives, assumptions, future events or performance (often but not always using phrases such as "expects", or "does not expect", "is expected", "anticipates" or "does not anticipate", "plans", "budget", "scheduled", "forecasts", "estimates", "believes" or "intends" or variations of such words and phrases or stating that certain actions, events or results "may" or "could", "would", "might" or "will" be taken to occur or be achieved) are not statements of historical fact and may be forward-looking statements. In this news release, forward-looking statements relate, among other things, to: the Company's and FaZe Media Inc.'s future performance, revenue, growth and profitability; and the Company's and FaZe Media's ability to execute their business plans. These forward-looking statements are provided only to provide information currently available to us and are not intended to serve as and must not be relied on by any investor as, a guarantee, assurance or definitive statement of fact or probability. Forward-looking statements are necessarily based upon a number of estimates and assumptions which include, but are not limited to: the Company's and FaZe Media's ability to grow their business and being able to execute on their business plans, the Company being able to complete and successfully integrate acquisitions, the Company being able to recognize and capitalize on opportunities and the Company continuing to attract qualified personnel to supports its development requirements. These assumptions, while considered reasonable, are subject to known and unknown risks, uncertainties, and other factors which may cause the actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: the Company's ability to achieve its objectives, the Company successfully executing its growth strategy, the ability of the Company to obtain future financings or complete offerings on acceptable terms, failure to leverage the Company's portfolio across entertainment and media platforms, dependence on the Company's key personnel and general business, economic, competitive, political and social uncertainties. These risk factors are not intended to represent a complete list of the factors that could affect the Company which are discussed in the Company's most recent MD&A. There can be no assurance that forward-looking statements will prove to be accurate, as actual results and future events could differ materially from those anticipated in such statements. Accordingly, readers should not place undue reliance on the forward-looking statements and information contained in this news release. GameSquare assumes no obligation to update the forward-looking statements of beliefs, opinions, projections, or other factors, should they change, except as required by law.

Corporate Contact
Lou Schwartz, President
Phone: (216) 464-6400
Email: ir@gamesquare.com

Investor Relations
Andrew Berger
Phone: (216) 464-6400
Email: ir@gamesquare.com

Media Relations
Chelsey Northern / The Untold
Phone: (254) 855-4028
Email: pr@gamesquare.com

Partnership Inquiries
sales@gamesquare.com

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SOURCE: GameSquare Holdings, Inc.