UPLAND AND SUSAN G. KOMEN® CONTINUE PARTNERSHIP TO RAISE AWARENESS AND FUNDRAISING TO SAVE LIVES FROM BREAST CANCER

PALO ALTO, California | October 24, 2023 02:51 PM Eastern Daylight Time

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/social.

 Upland, the web3 Metaverse Super App, announced the continuation of its partnership with Susan G. Komen®, the world’s leading breast cancer organization, to help Komen’s life-saving work by raising critical funds through the sale of digital wearables on its popular online platform.

Upland will offer for sale two digital Susan G. Komen Wearables for its players on mobile or web versions of the Upland Store. The two wearables are full body jumpsuits available in Tie-dye or Pink for Upland player avatars. There are 150 each of these wearables for sale retailing at $12.50 or UPX Price: 12,500 each. Players must register by October 24th who wish to purchase, with the actual sale happening on October 25th.

“The Upland community has already shown itself to be a caring and committed community, helping players inside the metaverse and people in the real world. It’s a proud boast to be both an Uplander and a community player,” says Danny Brown-Wolf, chief of staff at Upland. “We don’t just play games in Upland – we make a real difference to people’s lives.”

With the launch of cafes in Upland, players can gather and socialize within immersive digital spaces using personalized 3D avatars adorned with unique wearable NFTs. This experience opens up a world of possibilities, particularly for women who are immunocompromised, enabling them to engage with their friends and family without leaving the safety of their homes while proudly displaying their Susan G. Komen Wearable. The iconic pink color of the organization and its mission featured on the wearable becomes a symbol of unity and empowerment, fostering a sense of belonging within the Upland community. Through this innovative approach to social interaction, women who may be facing health challenges can continue to enjoy the support and companionship of their friends and family in a secure and visually expressive digital realm.

As 1 in 8 women will be diagnosed with breast cancer at some point in her lifetime, nearly everyone has been touched or will be touched by this disease. Breast cancer not only affects the person that is diagnosed, but it also is felt by their family and friends. Komen is the trusted partner of breast cancer patients, survivors and their families, providing critical information and support throughout the breast cancer journey.

Funds raised by this partnership will help support Komen’s work to advocate on behalf of breast cancer patients and survivors, invest in breakthrough research and provide needed support to those facing breast cancer today.

Susan G. Komen® is pleased to partner with the Upland community to help raise awareness and funds for breast cancer. If you'd like to further support Komen's mission to end breast cancer, please consider visiting https://www.komen.org/.

About Upland

Upland, the Metaverse Super App, is a web3 metaverse platform mapped to the real world on a mission to build the largest digital open economy. Our ecosystem is a diverse community of players, entrepreneurs, creators, developers, and brands, all benefiting from true ownership and guaranteed intellectual property rights powered by blockchain technology. Currently, Upland is one of the most widely-used web3 platforms with over 3 million registered accounts, nearly 300,000 landowners, and have sold more than 6 million NFTs. Our platform offers various activities for players and creators, including virtual property trading, world-building, collecting, and fun competitions like car racing. Metaverse entrepreneurs can also operate their own shops, contributing to our thriving economy powered by UPX, our native currency which serves as a medium of exchange, and Spark, a utility token that fuels the value creation by the highly-engaged community. We're headquartered in Silicon Valley, with additional offices in Las Vegas, Ukraine, and Brazil. Upland was founded by serial entrepreneurs in July 2018 and launched in June 2019. Upland is accessible on the web, the App Store, and Google Play, allowing users from around the world to experience the metaverse.

About Susan G. Komen®

Susan G. Komen® is the world’s leading nonprofit breast cancer organization, working to save lives and end breast cancer forever. Komen has an unmatched, comprehensive 360-degree approach to fighting this disease across all fronts and supporting millions of people in the U.S. and in countries worldwide. We advocate for patients, drive research breakthroughs, improve access to high-quality care, offer direct patient support and empower people with trustworthy information. Founded by Nancy G. Brinker, who promised her sister, Susan G. Komen, that she would end the disease that claimed Suzy’s life, Komen remains committed to supporting those affected by breast cancer today, while tirelessly searching for tomorrow’s cures. Visit komen.org or call 1-877 GO KOMEN. Connect with us on social at www.komen.org/social.

Contact Details

Lindsay Anne Aamodt

lindsay.a@upland.me